The Business In Action program was designed with small business and entrepreneurship in mind, aiming to address two key issues:
- Publicity and support for Black entrepreneurs
- Adapting new technology
Black business matters, and one of the best ways we can support entrepreneurs is to provide promotional support. We do this through advertising and marketing, media coordination, and facilitating online visibility. One of the biggest struggles of new business ventures is generating awareness, and one of our main focuses is on helping to bridge that gap.
In addition to bringing awareness to our community’s entrepreneurs, we also focus on helping businesses transition to state-of-the-art technology. As the modern world adapts to more complex and intuitive systems every day, it’s important that small business owners aren’t left trying to play catch-up. We provide training and assistance with setting up and becoming familiar with new technology to improve your (and your customers’) experience.